Tuesday, July 28, 2009

Give and Get -Gives More At The Gap

Gap's Give and Get program is a shopping discount and charitable giving promotion available this weekend July 31st through August 2nd. For every purchase made with the Give and Get coupon at a Gap, Banana Republic, or Old Navy Store, the customer receives a discount of 30%, and Gap Inc. gives 5% of the sale amount to The Global Fund which fights AIDS, tuberculosis and malaria. A copy of the coupon is on this link: http://www.gapinc.com/giveandget/globalfund/.The coupon can be reused throughout the four days promotion.

As I researched more about Gap's philanthropy, I learned that Gap participates in the RED Program, which supports the Global Fund, by selling specially designed t-shirts and other clothing of which 50% of the profits go to RED.
Gap's doubling up on their commitment to support the Global Fund through RED with their in-store promotion and by selling RED designated product has worked. Through their past efforts, by teaming up with Gap as part of this Gap Give & Get promotion, RED has been able to generate over $600k for the Global Fund. They are hoping that in the next few days they can reach their $1mm goal.

Struggling retail store of all sizes can adopt similar innovative promotion and cause marketing strategies that attracts customers with sales while supporting a cause. As a small business owner, you don't have to be big like Gap, you don't have to have a big cause like AIDS, your don't have to have big bucks in order to achieve your philanthropy goals. But you can make an impact for a cause you care about by developing your unique cause marketing and store promotion program.

For related posts read: Give a Little, Get a Lot Back, Why Giving Is Good For Business


Anonymous said...

I recently came accross your blog and have been reading along. I thought I would leave my first comment. I dont know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.



Lalia Helmer said...

Hi Margaret,
Thank you for your comment and support. If you have any good stories about businesses and philanthropy, please let me know. I also would love to know more about your organization.