There has been a lot of news lately about poaching for top talent going on in Silicon Valley, where I live. There has also been great news about the improved job market for this year's 2011 college graduates. As the economy improves and more and more employees are expecting their companies to be socially responsible, one of the weapons in the "War for Talent" that may become more significant will be the company's commitment to social responsibility, community engagement, and philanthropy.
I engaged in a bit of poaching myself here from Elaine's post, the terrific YouTube video of Charlie Rose speaking with Indira Nooyi, CEO of Pepsi Co and William Green, Chairman of Accenture. Here are their answers to Charlie Rose's question: '"In the 'war for talent', do you think an explanation of your commitment to the societal question is an important and decisive factor whether someone chooses to come to work for you?"
"It the most important deciding factor. They agree to come for one reason that they want be part of the Performance for Purpose."William Green:
"76% of new recruits by their third question ask about corporate responsibility."
Right now none of the poaching news stories indicated that employees went over to other companies for CSR reasons. But if HR departments can be more conscious about the potential of baking CSR into their recruitment message and their job offers, they may win over top talent by reinforcing the cycle of companies caring about becoming more socially responsible, for a variety of good reasons.