Monday, August 2, 2010

Cause Marketing: Conveying a Message That Makes You Smile

Everyone knows that a good commercial that makes people laugh does more for brand recognition and sales than a dull serious one. Well, just as I am getting over a serious attack of seriousness, thinking about philanthropy killing Africa and all, I can always count on a good friend, Christina McClure, who is heading up a TEDxYouth conference in my area, to write or post something on her TEDxCastilleja site, that just lifts me right up. 

Silly me, I didn't get it til the very end. The comments say it is touching, others think it's hilarious. I think it's all of those things, but more. Kudos to a brilliant piece which conveys a worthwhile  message.
See for yourself- watch the whole thing-

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