The entertainment industry is a unique sector of the for profit world. The intersection of entertainment industry and causes creates its own form of cause marketing.
I look forward to writing about this as, I receive more and more communication releases about this.
On Sunday, July 31st,The Weinstein Company will partner exclusively with NowLive and bring families together across the globe offering full-access to the star-studded world premiere of “SPY KIDS: ALL THE TIME IN THE WORLD IN 4D” live from Regal Cinemas, L.A. LIVE.
WHO: From the film: Robert Rodriguez (Director), Jessica Alba, Joel McHale, Jeremy Piven, Rowan Blanchard, Mason Cook, Alexa Vega, Danny Trejo, Producer Elizabeth Avellan. Celebrity guests: Salma Hayek, Joel and Harlow Madden, Angela Bassett & Courtney B. Vance with twins, Kiernan Shipka (Mad Men), Charlotte Ross (NYPD Blue) and Melora Hardin (The Office), among others.
Another highlight of the day will be when the Make-A-Wish Foundation grants 15-year-old Elijah’s dream of meeting Jessica Alba. Not only will Elijah get to meet Ms. Alba but he will also get the opportunity to interview her live on the red carpet. The Make-A-Wish Foundation grants the wishes of children with life-threatening medical conditions. Last year, the Foundation granted 13,580 wishes to kids across the United States. A wish come true helps children feel stronger, more energetic and more able to battle their life-threatening medical conditions. For many of them, it marks a turning point in their fight against their illnesses.