Wednesday, January 6, 2010

More Favorite Tweets of 2009, Includes Pepsi, Cheesecake Factory and Others

Here is Part II of my earlier post: My Favorite Business Philanthropy Tweets of 2009; great examples of business hoping to create a positive change through philanthropy. Once again, the original tweets are in red.

Pepsi Puts More Muscle Into Cause Marketing Than Super Bowl.

Pepsi had been the largest advertiser at the Super Bowl last year. After a 22 year presence at the Super Bowl the company has chosen to use it's advertising dollars for a $20 million dollar cause marketing campaign the"Pepsi Refresh Project" instead. Pepsi will be donating millions of dollars to a variety of community projects that consumers will submit and then vote on. This is Yes, Pepsi is hoping to get a boost through the project, so for Pepsi it falls into the category of cause marketing. But the result is Pepsi's donation to a variety of community causes.

RT @cheesecake1: San Jose tomorrow at 7-10.AM Cheesecake Factory Drive out Hunger Tour. AM

Cheesecake Factory led a Drive Out Hunger campaign all over the United States this past Sept.
Over 321,992 cans were collected from generous Americans.

And their drive to end hunger continues as The Cheesecake Factory will donate 25 cents to Feeding America for every slice of Stefanie's Ultimate Red Velvet Cake Cheesecake™ sold and will donate $1 for every Stefanie's Ultimate Red Velvet Cake Cheesecake™ ordered online.

This beats dragging things to dump! . Another way to get rid of your junk and donate it to charity. This company will come out and haul away junk from any residential or commercial property for a fee. They will donate as much as they can to charities that can use them and send you a a tax donation receipt. See my earlier post: Help Out Charities With Your Excess Stuff and Get a Tax Break.

Sunoco Supports Red Cross With 'Fuel-Up' Partnership Providing 130,000 gallons of gas to Red Cross vehicles

Since 2006, Sunoco has donated 32,751 gallons of gasoline to fuel the Southeast Pennsylvania's Chapter's disaster relief vehicles, Sunoco will now extend this partnership to the 77 vehicles of the Penn-Jersey Blood Services Region. Sunoco's donations have helped the chapter respond to more than 750 disasters spread over all five counties in just the last year. What a great example of matching philanthropy with a business's purpose.

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