Whitening and Brightening

No doubt most entrepreneurs can attest to the importance of a strong presentation, and first impressions begin with a sparkling smile. That's why members of the Crown Council, a national association of independent cosmetic and family dentistry practices, have joined efforts to promote a three-month program, offering discounted dental whitening procedures in service of a variety of great causes.

The initiative, featuring over a hundred participating dental practices throughout the US and Canada, kicked off in March and concludes at the end of this month. It's sponsored by the Crown Council with 100% of proceeds going to the group's philanthropic arm, the Smiles For Life Foundation, where it's then divied amongst a series of children's charities, including the Kids Cancer Care Foundation, St. Jude's Children's Hospital, Children's Miracle Network and Smiles for Hope.

To learn more about the program or find a participating dental practice in your area, check out the Smiles For Life locator page right here.

For interested Bay Area readers, be sure to check in with Dr. Steve Beveridge in San Jose. Dr. Beveridge and his staff are generously donating their time, energy and resources to join the Crown Council's effort. Click here to make an appointment for a whitening or simply make a donation straight to the Smiles for Life Foundation.