Monday, December 6, 2010

B1G1 – Global Giving Partnering Businesses With Charities

Buy One Give One (BOGO) is the home of transaction-based giving.

STOP. Take a breath. And imagine you were part of a world where every single transaction made a difference.

Imagine, for a moment, you purchased a television, and automatically a cataract-blind person got the gift of sight. Automatically. Or imagine if today you purchased a cup of coffee and someone in Africa got access to clean, pure drinking water as a direct result. Again automatically.

It’s all happening right now. Already Buy1GIVE1 (Buy1/Give1) has become a true global giving ‘village’, bringing together businesses, their customers and worthy causes in a way that’s never been done before.

It’s happening globally, every second, every day and in every way with a staggering 556 projects already underway and making a difference.

That’s because in the Buy1GIVE1 world, every single sales transaction, be it buying a cup of coffee in Cape Town or renting a car in Reno (and everything in between) gives back in a well-defined, resonant and measurable way.

In this present economy, when both corporations and charities have seen a decrease in profits and donations, cause-related marketing appears to really be catching on. Cause-related marketing is a business scheme involving a partnership between a company with a product to sell and a charity with a cause to advance. As opposed to “corporate philanthropy,” which simply involves a company making a tax-deductible charitable donation, cause-related marketing benefits both the company (by helping to increase sales, and thus, profits), and the charity (by giving contributions and calling attention to the cause.)

You buy a book, a tree gets planted. You dine out, a child is fed. Buy One Give One – simple. The list is endless and the giving simply happens automatically, every second, every day and in every way.

And it is beautifully simple. Buy1GIVE1 is now becoming a global movement as more and more businesses jump on board and enjoy the incredible benefits of transaction based giving.

In Buy1GIVE1, they made sure that in all cases, the consumers are not only involved in CSR initiatives on a daily basis. Buy1-Give1 generates answers to that and it does it every second, every day and in every way.

Discover more about how Buy1GIVE1 (BOGO) can transform your business using Cause Marketing.

This article, B1G1 – Global Giving Partnering Businesses With Charities has free reprint rights.

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