“Meals for Moms” Campaign Helps Feed Seniors and Lift Spirits

For Immediate Release

Meals On Wheels and Gallo® Family Vineyards team up to help end hunger among senior women in honor of Mother’s Day

ALEXANDRIA, VA (April 18, 2011) - The Meals On Wheels Association of America (MOWAA) is launching its second annual Meals for Moms campaign to raise awareness of homebound senior moms facing the threat of hunger this Mother’s Day (Sunday, May 8th). Individuals can visit www.MealsForMoms.org to send a message of hope to a lonely and homebound senior mom or send an e-card to a special woman in their life. With the help of the official sponsor, Gallo® Family Vineyards, the campaign’s goal this year is to send 50,000 messages. All funds raised will go into the Meals for Moms Fund to help Meals On Wheels programs feed homebound senior moms around Mother’s Day next year.

“Most of us are very lucky to know the love of a mother. They are the ones who raised us and often prepared our meals. Now, too many of them are alone and hungry,” said MOWAA President and CEO, Enid Borden. “They deserve better, and that is why this campaign is so very important. Our moms need us.”

MOWAA-sponsored research reveals that a staggering six million seniors are facing the threat of hunger in America, and the numbers are growing. The majority of those seniors are women. Gallo Family Vineyards is a family-owned winery and understands the importance of family, sharing the firm belief that the world is a better place when we don't just take care of our own families, but take care of each other.

“We are proud to join MOWAA in its mission to feed more senior women,” said Stephanie Gallo, Vice President of Marketing at E&J Gallo Winery. “It’s important to find ways to give back. Working with Meals On Wheels is just one of the ways we’re trying to make our community better.”

At www.MealsforMoms.org, visitors can choose from a variety of flowers – including roses, tulips, and lilies – for the virtual bouquet they select to send with a message. Here are just a few examples of the thousands of messages sent to homebound moms across the country last year:

“Happy Mother's Day. Although we cannot meet, I am here caring for you in spirit.”

“I hope you have a wonderful Mother's Day! We all know its not easy raising a child and all mothers should get some credit for doing such an important job! So, happy Mother’s Day!”

“Mothers are special! I wouldn't be today the person I am if it wasn't for my great Mother (and Grandma too)! Happy Mother's Day. Hugs & kisses to all.”
About Meals On Wheels Association of America
The Meals On Wheels Association of America (MOWAA) is the oldest and largest national organization in the United States representing those programs that provide meals to people in need. MOWAA’s mission is to end senior hunger by 2020. To obtain more information about MOWAA or to locate a local Meals On Wheels program, visit the MOWAA website at www.mowaa.org.

About Gallo Family Vineyards
Gallo Family Vineyards has been family owned and operated for over 75 years, and the Gallo Family stands behind the quality of every bottle with our Best Taste Promise. Our family of wines (suggested retail price of $4.99 for 750-ml bottles, $8.99 for 1.5-liter bottles, $5.99 for 187-mL four-pack) includes fourteen fruit forward, approachable styles at an affordable price: Chardonnay, Moscato, Sauvignon Blanc, Pinot Grigio, White Zinfandel, White Merlot, Blush Noir, Sweet Red, Cabernet Sauvignon, Hearty Burgundy, Merlot, Pinot Noir, Café Chardonnay and Café Zinfandel. For more information visit www.gallofamily.com or call 1-877-425-5696

We are Meals On Wheels
...so no senior goes hungry®