Sunday, August 30, 2009

Unjunk Mail

"In an unusual but completely sensible move, Dukky is both a direct mail company and the company behind Unjunk Mail, a service that lets you both opt out and in of what mailings you’d like to receive from Dukky. After all, whether we admit it or not, there are a few things we’d actually like to get in the mail. Or in Dukky’s case, email or SMS are also an option. Then, after having done extensive research to find the best combination of free, easy, and effective, Unjunk Mail gives you the direct link to three services that cover removing the spectrum of potential direct mail offerings."

I love this idea of choosing whether I want to receive a catalog or not. I receive literally hundreds of pieces of junk mail a week. But yes, in some ways there can be a positive environmental impact with junk mail, as I am tending to do more and more shopping at home and driving less to the stores at the mall. It is of great advantage for me to receive the catalogs I want.
I think more importantly though, it's time for businesses to get involved in assessing their impact on the environment by asking the consumer whether they want to stay or be removed from the mailing list. I think only one company has ever done that with me.
Is Dukky working with companies directly on this?
All in all this is a great idea and thanks for spreading the word about it.

Comment posted on Can Junk Mail Ever Be Considered Sustainable? Possibly | Triple Pundit at using Reframe It

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