Tuesday, August 9, 2011

Cause Marketing for Meals on Wheels is Rolling Along

Meals for Wheels seems to have caught on as a popular cause for businesses to help support. This may not be as splashy as the pink, or the red, or other colored ribboned causes that businesses have taken on. Meals on Wheels focuses on the needs of a somewhat neglected population, the elderly. We have mentioned here before a partnership with Gallo Family Vineyards and Meals On Wheels that helped feed homebound senior women on Mothers Day.

Amongst other companies that are supporting Meals On Wheels with funding and by buiding awareness are:

Walmart Foundation is donating more than $1 million to 20 Meals On Wheels programs through their Building the Future Vision Grant Program.

MetLife Foundation has awarded $200,000 to the Meals On Wheels Association of America (MOWAA) for the creation of a new program that helps MOWAA develop a self assessment tool to evaluate the operations of their programs. Using  the program's self-assessment model, MOWAA will develop training modules in several cities to help the address any program deficiencies implement changes.

And keeping up with the times of social networking cause marketing, MOWAA has announced a competition on Facebook. Twenty one amazing Meals On Wheels volunteers from across the country are now competing to become the Meals On Wheels 2011 American Volunteer. In this third year of the competition some of the nominees include a 94-year-old woman who has volunteered for her Meals On Wheels program in her home state for 25 years and a Vietnam War veteran who never misses a day volunteering for his hometown Meals On Wheels program.

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