Curves is a nationwide fitness chain for women. My local one right off of the main street in my town is offering a reduction in price, by waving the service fee when a new member signs up and brings a bag of non-perishable food items for the local food bank. This offer is good until March 31st.
As far as I can tell this is a philanthropic initiative for only this local branch.
Another example of how local businesses, even if they are part of a national chain, can contribute to benefit local community causes