Sunday, March 29, 2009

Pura Vida Coffee

I just watched the Lehrer News Hour segment on PBS about Pura Vida Coffee. The News Hour now features a series about social entrepreneurship. Yesterday’s story was about a coffee company in Seattle that donates its profits to coffee growers in countries like Nicaragua and Costa Rica.
Pura Vida Coffee., sells organic, fair trade, shade grown coffee to 325 college campuses, and thousands of churches and scout troops sell the coffee as fundraisers. Pura Vida uses its funds to provide education to the farmers, clean water and latrines to the communities, helps bus children to school and supports a variety of other projects. There is a great video about these projects on their website.
Their slogan is “Do Good”. Their mission is to "sell coffee to create good" . Their coffee can also be purchased online.

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