It's almost been two years here at Business That Cares that we've been featuring businesses and entrepreneurs that have taken on the challenge of blending philanthropy, giving back to community, and social responsibility with their business models.The purpose has been to use these stories as inspiration to others who are planning to do the same.
Richard Branson, is not the head of a small business, by any means, but he is personally engaged in philanthropy and has embedded corporate giving throughout the culture of his conglomerate of companies, and especially through Virgin Unite, the foundation that works towards revolutionizing the way businesses and the social sector work together for social good.
At a charity event for Center for Living Peace in Irvine, CA, Branson challenged entreprenuers to think differently: "to change their way of thinking as to running their businesses, make them a force for good, not just a force to make money."
Branson, joined by another successful entrepreneur/philanthropist Rob Dyrdek who said of Branson that " his principle and school of thought and his entrepreneurial spirit has inspired me."
And so, for more inspiration, check out this original video of the event by aol.smallbusiness.
(My apologies for the annoying commercials at the beginning of the video. But the video is worth watching not only to hear Richard Branson's message, but also for seeing his " pirate for peace " outfit.)